Est. 1931 — Berwyn, Illinois
About Serta —
Champion of Comfort
For over 90 years, Serta has been dedicated to one purpose: delivering the most restful, restorative sleep possible to every American household. Ours is a story of craftsmanship, innovation, and an unwavering commitment to comfort.
90+
Years of Innovation
#1
U.S. Hotel Brand
3,000+
Hotel Partners
The Heritage
Nearly a Century of Mattress Innovation
In 1931, a group of independent mattress manufacturers came together in Berwyn, Illinois with a bold shared vision: to build a better mattress through collaboration and shared craftsmanship. They called their new cooperative Serta, derived from the Latin word for "connected" — a fitting name for a company born from partnership and collective expertise.
From its very first decade, Serta proved it was not content to follow convention. In the 1940s, the brand introduced the world's first tuftless mattress — a revolutionary departure from the industry standard that had remained unchanged for generations. This single innovation transformed the entire mattress manufacturing industry and cemented Serta's reputation as a genuine pioneer.
Throughout the second half of the twentieth century, Serta continued expanding across the United States. By becoming the preferred mattress supplier to thousands of leading American hotel chains — from economy lodgings to five-star luxury resorts — Serta demonstrated that quality sleep was not a privilege reserved for the few, but a right deserved by all.
Today, Serta stands as the #1 mattress brand in U.S. hotels, trusted by more than 3,000 hospitality partners nationwide. Each mattress produced still carries the same founding promise: exceptional comfort, engineered with integrity, made in America.
1931
Founded in
Berwyn, Illinois
Our Story
A Timeline of Milestones
From a small Midwestern cooperative to the most recognized mattress name in America — every decade brought a new chapter in our pursuit of better sleep.
1931
Serta is Founded
A cooperative of independent mattress manufacturers joins forces in Berwyn, Illinois, establishing the Serta brand with a shared commitment to quality craftsmanship.
1940s
The Tuftless Mattress
Serta engineers the world's first tuftless mattress, a category-defining innovation that modernizes the entire mattress industry and positions Serta as the industry's leading innovator.
1950s
The Counting Sheep Campaign
Serta introduces its beloved counting sheep mascots, one of the most iconic and enduring advertising campaigns in American consumer history.
1970s
National Expansion
Serta grows into a truly national brand, building manufacturing and distribution infrastructure across the United States to serve a growing base of loyal customers.
2000s
iComfort Technology
Serta launches the iComfort collection, combining advanced gel memory foam with precision-engineered support systems to deliver a new benchmark in temperature-neutral comfort.
Today
America's #1 Hotel Mattress
Trusted by more than 3,000 hotel partners and millions of American households, Serta continues to lead the industry through relentless innovation, quality manufacturing, and the pursuit of perfect sleep.
"A Champion of Comfort for All — not for some, not for a few, but for every single person who lays their head down at night."
— The Serta Mission
Our Mission
Champion of Comfort for All
The Serta mission is deceptively simple: make premium, restorative sleep accessible to everyone. In practice, this means designing across a broad range of budgets, body types, sleep positions, and personal comfort preferences — without ever reducing the quality of materials or the integrity of construction.
Accessible Luxury
We believe that exceptional sleep should never be a privilege. Serta designs mattresses across a spectrum of budgets without ever compromising on the materials, construction, or comfort that define our brand. Whether you choose our entry-level Perfect Sleeper or our premium Arctic collection, every Serta mattress is built to deliver a genuinely restorative night's rest.
Sleep for Every Body
Humans are not one-size-fits-all, and neither are our mattresses. Serta offers solutions for back sleepers, side sleepers, stomach sleepers, combination sleepers, hot sleepers, and couples with different comfort preferences. Our range spans firm, medium, plush, and pillow-top options so that every person can find the sleep experience designed specifically for them.
Continuous Innovation
Comfort is not static — it evolves. Serta invests continuously in research and development to stay at the leading edge of sleep science. From pioneering the tuftless mattress in the 1940s to developing proprietary HexCloud technology and Carbon Fiber Memory Foam in the 2020s, our commitment to innovation has never wavered in over nine decades of manufacturing.
The Counting Sheep
With a Serta, the Sheep Are Out of a Job
Few advertising mascots in American history have become as genuinely beloved as the Serta Counting Sheep. Introduced in the 1950s, these charming, slightly put-out woolly characters were born from a simple insight: if you need to count sheep to fall asleep, you're probably not sleeping on a Serta.
The campaign captured the hearts of American consumers because it was warm, relatable, and quietly brilliant. The sheep don't resent their unemployment — they've accepted their fate with a resigned dignity that consumers found endlessly entertaining. Over the decades, the Serta sheep appeared on television, in print advertising, and in countless cultural references, cementing their status as one of the most recognized mascots in brand history.
More than a clever ad campaign, the counting sheep represent Serta's broader brand personality: approachable, honest, and a little playful — qualities that have helped the company build genuine trust with American families across multiple generations. The sheep remind us that sleep doesn't need to be complicated. With the right mattress, it's simply something that happens, naturally and beautifully, the moment your head touches the pillow.
"One sheep, two sheep... put us out of a job. Sleep on a Serta."
Recognition
Award-Winning Quality You Can Trust
Serta's standing as a trusted American household name is not simply the result of longevity — it is earned through continuous recognition by the country's most respected independent consumer organizations. These awards reflect the opinions of real consumers and the findings of independent researchers, not marketing claims.
Women's Choice Award
America's Most Recommended Mattress Brand
Serta has earned the Women's Choice Award, which is presented to brands recommended by 9 out of 10 women. This recognition reflects Serta's exceptional reputation for comfort, value, and reliability among America's most influential purchasing demographic.
Consumer Digest
Best Buy Award — Multiple Years
Consumer Digest's Best Buy Award is one of the most respected seals of approval in American retail. Serta has received this recognition across multiple product lines and multiple consecutive years, validating the brand's consistent delivery of superior quality at competitive value.
J.D. Power
Customer Satisfaction Recognition
J.D. Power measures consumer satisfaction with rigorous, data-driven methodology. Serta's consistent recognition in customer satisfaction studies reflects not just the quality of the mattresses themselves, but the overall ownership experience the brand delivers.
Good Housekeeping
Seal of Approval
The Good Housekeeping Seal is awarded only to products that meet the publication's stringent quality and performance standards. Serta's inclusion in this esteemed group places it among the most trusted household product brands in America.
A Name America Trusts
In an industry crowded with new entrants and bold claims, Serta's award history provides consumers with an independent, evidence-based reason to choose confidence over uncertainty. No mattress brand achieves recognition across Women's Choice, Consumer Digest, J.D. Power, and Good Housekeeping without consistently delivering on its promises — year after year.
These accolades also reflect something deeper: the trust that American families have placed in Serta through multiple generations. Parents who slept on Serta as children now buy Serta for their own homes. This generational loyalty is the ultimate endorsement — one that no award committee can manufacture but every brand strives for.
Ready to Sleep Better?
Experience the Serta Difference
Tonight
Join millions of satisfied sleepers who trust Serta for their most restorative nights. The same mattress brand behind the world's finest hotel sleep experiences — now available for your home with free shipping and easy returns through Amazon.
Serta mattresses are backed by decades of sleep research, proprietary American-made technology, and the endorsement of more hotel brands than any competitor. Choosing Serta means choosing the most trusted name in sleep.